PPC Budget Calculator
FreeWork backwards from your revenue target to calculate exactly how much you need to spend on PPC advertising. Enter your goal, conversion data, and CPC to get your required budget and expected ROAS.
Your PPC Goals
Your PPC Budget Requirements
Note: This is your estimated ad spend. Agency management fees (typically 10–20% of budget) are additional. A ROAS of 4x+ is generally considered healthy.
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PPC Budget Calculator FAQs
How do I calculate my PPC budget?
Work backwards from your revenue goal: divide your target revenue by average order value to get conversions needed, divide conversions by your conversion rate to get clicks needed, then multiply clicks by your average CPC to get required budget.
What is a good ROAS for PPC?
A ROAS (Return on Ad Spend) of 4x or higher is generally considered good for most industries. E-commerce often targets 4–8x ROAS, while service businesses may accept lower ROAS due to higher LTV.
What is a typical PPC conversion rate?
Average PPC conversion rates range from 2–5% across industries. E-commerce averages around 2–3%, while high-intent service keywords can convert at 5–10%. Your landing page quality has a significant impact.
Should my PPC budget include agency management fees?
Our calculator shows your required ad spend. Agency management fees are typically 10–20% of ad spend on top of this. Use our Agency Fee Estimator to get a full picture of PPC costs including management.