PPC Advertising
Profitable Paid Ads, Not Just Clicks.
Expert pay-per-click campaign management across Google, Bing, and shopping networks — built to drive conversions at a sustainable cost, not just traffic. We focus on profitability from day one, treating every campaign as a system to be optimised rather than a budget to be spent.
Overview
PPC is the fastest way to put your brand in front of buyers actively searching for what you sell — but only when campaigns are built with rigorous keyword intent, landing page alignment, and continuous bid optimisation. Our PPC team designs account structures that minimise wasted spend, uses audience layering to reach the highest-value segments, and applies systematic creative testing to lower cost-per-acquisition over time. We manage Google Search, Google Shopping, Performance Max, and Microsoft Advertising for businesses across B2B and B2C verticals.
What's Included
Everything you need to succeed
Google Search Campaigns
Tightly themed ad groups, match-type discipline, and negative keyword management to capture high-intent queries while eliminating budget waste on irrelevant traffic.
Google Shopping & Performance Max
Feed optimisation, product segmentation, and campaign structures that drive efficient ROAS for e-commerce brands selling through Google's shopping ecosystem.
Microsoft / Bing Advertising
Reaching the often-overlooked Bing audience, which skews older and higher-income, can deliver lower CPCs and strong ROI for the right business categories.
Ad Copy & Creative Testing
Structured A/B and multivariate testing of headlines, descriptions, and ad extensions to continuously improve click-through rates and Quality Scores.
Conversion Tracking & Attribution
Proper conversion action setup, value-based bidding configuration, and multi-touch attribution reporting to ensure your optimisation decisions are based on real revenue data.
Monthly Reporting & Strategy Reviews
Clear monthly reports covering spend, impressions, clicks, conversions, CPA, and ROAS — plus a forward-looking recommendation for the next period.
Why GoContento
What makes us different
Intent-first account architecture
We structure campaigns around buyer intent signals, not broad traffic volume. This means your budget flows toward queries that convert, not queries that merely look relevant.
Landing page collaboration included
Great PPC management does not stop at the click. We review and advise on landing page alignment, CTA clarity, and form optimisation to improve conversion rates alongside click-through rates.
No long-term contracts required
We operate on rolling monthly engagements. Our goal is to make results compelling enough that you choose to stay — not to bind you into a contract that protects our revenue at the expense of yours.
FAQ
Frequently asked questions
What minimum ad budget do you recommend?
For Google Search, we recommend a minimum of $2,000–$3,000 per month in ad spend to generate enough conversion data for meaningful optimisation. Lower budgets are possible for highly niche or low-competition markets.
Do you charge a percentage of ad spend or a flat fee?
Our management fee is discussed during scoping and can be structured as a flat monthly retainer or a percentage of spend, depending on the account size and scope. We will recommend the model that aligns our incentives with yours.
How quickly will my campaigns be live?
Standard campaign setup and launch takes 1–2 weeks, including account audit (for existing accounts), keyword research, ad copy creation, conversion tracking verification, and bid strategy configuration.
Should I run PPC alongside SEO?
Running both is a strong strategy — PPC data (converting keywords, top-performing ad copy) directly informs SEO priority. Visit our /services/seo-geo-optimization page to understand how the channels complement each other.
Get Started
Get a Free PPC Audit
Tell us about your goals and we'll get back to you within 24 hours with a custom proposal.